We added sugar and spice (and a whole lotta nice!) to Newton Baby's social media presence by re-introducing the brand's winning elements: breathability, recyclability, washability and everything-ability.
Currently role is consulting as their creative social media director managing all social media alleys in collaboration with their brand partnerships director.
2018 - current
Minimal. Chic. Aesthetically pleasing. We're bringing more dialogue and conversations to Boka's Instagram by firing up the already smart and classy brand's character.
Currently evolving the brand by finding the voice and personality through strategic influencer marketing. Working closely with founder to fire up some saucy feels all year long.
As Creative Director, I worked closely with the CEO and Board Members to completely redevelop the brand's identity transforming Parasol Co from a traditional "mommy/baby" diaper company to a bad ass millennial hygiene company.
From conceptualizing all designs and copywriting on entire the 2017/2018 product line, packaging, and shipping boxes to producing photo and video content across social media, websites, and other digital platforms.
Aquataureo managed all marketing campaigns, brand communications/PR, and partnership strategy.
Little Play Yard
2016 - current
Event organizing company in the millennial parent space.
We partnered with brands like Chandon & Moet, Haviannas, Petit Bateau, Hoegaarden and Caruso Affiliated to bring the fun out to the yard.
Currently on hiatus but have big plans in 2019.